Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities


18 February, 2020

Whānau story: From two packs a day to the odd vape: “We’ve booked a cruise”

This month we hear from Te Hira Patioro Hawke, also known as Uncle Chief, a lifetime member of the Orākei community and lifetime smoker who has recently switched from smoking half a pack of cigarettes a day to vaping occasionally.

tobacco advocacy service, vaping

17 February, 2020

Welcome new GM for Tobacco Control Stephanie Erick

Stephanie Erick, the new Kaiwhakahaere (General Manager) for the National Tobacco Control Advocacy Service leads a rich, busy life but her vision for smoke-free communities is simple; “Healthier families. More kaumātua on the marae.” 

tobacco control update, spotlight on

4 February, 2020

CEO of Hāpai Te Hauora, Selah Hart, on The AM Show this morning discussing the opportunity for dairies to go tobacco free.

CEO of Hāpai Te Hauora, Selah Hart and Dairies Crime Prevention Spokeman, Sunny Kaushal, on The AM Show this morning discussing the opportunity for dairies to go tobacco free

tobacco control advocacy service, smokefree2025

29 January, 2020

Te Karere: From tobacco to e-cigarettes: Alternative options still key to becoming smokefree

Great to see one of the Stop Smoking Services based in Counties Manukau rohe supporting choice when working with current smokers to quit tobacco.

tobacco control advocacy service, vaping, smokefree2025

Our Team

Stephanie Erick

Stephanie Erick

Kaiwhakahaere General Manager
Dan Sperber

Dan Sperber

Communications Lead
Lealailepule Edward Cowley

Lealailepule Edward Cowley

Pacific Coordinator
Tiana Matiu

Tiana Matiu

Administrative Coordinator

Najlaa Alasaad