Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

World Smokefree Day Resources 2019

World Smokefree Day Poster - Auckland


World Smokefree Day Poster - City


World Smokefree Day Poster - Dairy


World Smokefree Day Poster - Concrete


World Smokefree Day Poster


World Smokefree Day Poster - Email Signature


World Smokefree Day Poster - Facebook Banner



29 October, 2019

Dame Tariana Turia presents award to Auahi Kore stalwart – Sue Taylor tonight

This year’s Tariana Turia Award for significant achievement in indigenous tobacco control, presented by Dame Tariana herself, has been awarded to Sue Taylor (Ngati Raukawa, Ngati Kahungunu) at the

media release, cancer society, Tariana Turia Award

20 October, 2019

1 NEWS OIA release on tobacco sales cause for hope

Yesterday a journalist from 1 NEWS published statistics reflecting the sharp decline in tobacco sales since 2016.

media release, tobacco control, supply reduction

16 October, 2019

Spotlight on: Wesley Teua

Ko Maungakiekie te Maunga
Ko Waitemata te Moana
Ko Mahuhu ki te Rangi Waka
Ko Tumutumuwhenua te Whare Tupuna
Ko Ōrākei te Marae

15 August, 2019

Dame Tariana Turia Award 2019

Nominations are open! Submit any nominations you may have for the Tariana Turia Award for the 2019 Oceania Conference, to be held in Sydney, Australia 22 – 24 October 2019.

Tariana Turia Award, tobacco control