Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities


16 January, 2020

Spotlight: Farewell Mihi

It’s been a rewarding, challenging 20 months for Mihi Blair. As she steps down as GM of Tobacco Control Advocacy at Hāpai she tells us how the support of wāhine Māori, the voices of her tamariki and watching her beloved dad die from lung disease gave her strength and determination in her work.

tobacco control update, spotlight on

16 December, 2019

From guilty smoker to quit guru - Spotlight on: Mike Pocklington

As Team Leader Leader at ProCare, MIKE POCKLINGTON mentors stop-smoking practitioners. He tells us how quitting his habit, years in education and a Māori world-view have shaped his work.

tobacco control update, smokefree

26 November, 2019

Open letter to Minister Salesa

We are concerned at delays to the introduction to the House of the Smokefree Environments Amendment (Vaping) Bill. This delay is not in the best interests of children or smokers who want to stop

tobacco control, vaping

29 October, 2019

Dame Tariana Turia presents award to Auahi Kore stalwart – Sue Taylor tonight

This year’s Tariana Turia Award for significant achievement in indigenous tobacco control, presented by Dame Tariana herself, has been awarded to Sue Taylor (Ngati Raukawa, Ngati Kahungunu) at the

media release, cancer society, Tariana Turia Award

Our Team

Dan Sperber

Dan Sperber

Communications Lead
Lealailepule Edward Cowley

Lealailepule Edward Cowley

Pacific Coordinator
Tiana Matiu

Tiana Matiu

Administrative Coordinator

Najlaa Alasaad