Monday, 1 August 2022 to Sunday, 7 August 2022

World Breastfeeding Week (WBW), runs from 1-7 August, and aims to highlight the huge benefits that breastfeeding can bring to both the health and welfare of babies, as well as a wider impact on maternal health, focusing on good nutrition, poverty reduction, sustainability and food security.

The theme of this year’s World Breastfeeding Week 2022 is Step Up for Breastfeeding. This is a call for government accountability and the need to strengthen the capacity of health systems, workplaces and communities to protect, promote and support breastfeeding across all levels of society through a Warm Chain of Support for Breastfeeding.

NZ Breastfeeding Alliance Executive Officer Jane Cartwright says, “The Warm Chain of Support for Breastfeeding places the mother and baby at the core and follows the first 1,000 days’ timeline. Midwifery-centred care, the Baby Friendly Hospital Initiative and Well-Child services for whānau provide a continuum of care to nurture the mother, baby and their whānau who benefit from culturally safe, ongoing support and breastfeeding counselling.”