From today New Zealand legislation prevents the tobacco industry from using branding on their cigarette packaging. This marks the first day of a 12 week ‘wash out’ period in cleansing the market of existing stock and introducing plain packaging. These changes will mean tobacco packets will be the same standard dark brown/green colour as seen in Australia and the U.K; graphic pictures and health warnings will be enlarged to cover at least 75% of the front of tobacco packs, and all tobacco company marketing imagery will be removed.
A major milestone towards achieving New Zealand’s smokefree goal has been achieved in Parliament with the Third Reading of the Smoke-free Environments (Tobacco standardised Packaging) Amendment Bill. This means that standardised (plain) cigarette and tobacco packs will almost certainly hit the shelves during 2017.
This week the proposed Tobacco Plain Packaging legislation passed the Committee stage by 108 votes to 13, followed the next day by the announcement that there will be an extension of the Smokefree boundary at Parliament.
This week the Smoke-free Environments (Tobacco Standardised Packaging) Amendment Bill, which would introduce a plain packaging regime for tobacco products, is through to Committee of the Whole House. One step closer to #Smokefree2025.
This seminar was around the effectiveness of plain packaging, sharing learnings from Australia’s experience and pointed out various ways to improve the proposed NZ legislation.
The New Zealand government’s consultation on the draft standardised tobacco product packaging will close at the end of July. Chair of Cancer Council Australia’s Tobacco Issues Committee and renowned global authority on standardised tobacco packaging, Kylie Lindorff is visiting New Zealand to encourage the Government to implement the measure as soon as possible.