Back for the fifth year, Fizz Free Whānau, is a multifaceted public health campaign to engage whānau to be involved in the healthy lifestyles kaupapa by taking a pledge to go without Sugar Sweetened Beverages (SSB’s) throughout the month of February and beyond.
Māori Public Health organisation Hāpai Te Hauora welcomes the move but says if Coca-Cola was serious about tackling the harm caused by its products, it would focus on the communities most affected by obesity and dental caries
For the third year running, the Fizz Free Whānau (FFW) challenge challenges people to phase out fizzy drinks, by not drinking sugary sweetened beverages (SSB) and choosing to drink only wai Māori (still water) for a whole month.
Hāpai Te Hauora calls for a universal ban on the sale of non-water beverages in New Zealand schools.
In January 2017, Hāpai Te Hauora launched the “Fizz Free Whānau Challenge” to engage whānau in the healthy lifestyles kaupapa by taking an online pledge to go without fizzy drinks, sugar sweetened beverages, or to go totally sugar free throughout the month of January and beyond.