Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

World Smokefree Day Resources 2019

World Smokefree Day Poster - Auckland


World Smokefree Day Poster - City


World Smokefree Day Poster - Dairy


World Smokefree Day Poster - Concrete


World Smokefree Day Poster


World Smokefree Day Poster - Email Signature


World Smokefree Day Poster - Facebook Banner



8 May, 2019

Vacancy: Advisory Board Member, National Tobacco Control Advocacy Service

Hāpai Te Hauora, National Tobacco Control Advisory Board have developed a new process to the election of Advisory Board members.  This voluntary role is significant to provide expertise and advice

tobacco control advocacy service

7 May, 2019

Media Release: Another missed opportunity from The Project on vaping

Hāpai te Hauora is calling for TV show, The Project, to seek expert advice on vaping before developing unhelpful media content.

national tobacco advocacy service, media release, vaping, smokefree 2025

4 April, 2019

Youth smoking in New Zealand continues to fall as ASH survey of 30,000 students also shows less than 2% use an e-cigarette or vape daily

Associate Health Minister Jenny Salesa released new data showing that daily smoking among students (aged 14-15) has dropped below 2% for the first time.

tobacco control, vaping

14 March, 2019

World Smokefree Day 2019 marks start of new campaign leadership for Hāpai te Hauora and Cancer Society

World Smokefree Day (WSFD) is celebrated at the end of May and is a great time to remind New Zealanders that we are still working towards a Smokefree Aotearoa by 2025.

world smokefree day, tobacco control

Tobacco Control Update e-newsletter

Hāpai Te Hauora produce a fortnightly e-newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, to subscribe click the link below.


Our Team

Mihi Blair

General Manager

Elizabeth Strickett

Research and Communications Coordinator

Edward Cowley

Senior Advisor

Felicia Mesui