Our Kaiwhakahaere, Zoe Hawke spoke to Newshub before the #ASAP2025 launch this morning, saying, “Our main concern currently is that Māori and Pacific aren’t going to reach that 2025 goal. Whatever we do, we need to make sure that we’re concentrating on those particular populations, and this Action Plan is key to getting there.”

Zoe says the foundations are already there, but initiatives such as plain packaging and e-cigarettes are needed to get our priority populations across the line.

Read the full Newshub story below.

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